Michael Eigen's Luxury Retailer Solutions & Sales Training

If you are not giving your customer a boutique wine store experience, you are leaving money on the table.

We can help make that a reality.

We are a specialized consultancy focused on high end luxury sales training for the retail wine industry. We will provide you with the tools and knowledge to sell wines that will excite your customers, cultivate client trust and goodwill, and allow for higher margins. We can get you to that level through our cost effective, custom designed programs

Take your store to the next level by learning how to sell at the high end.

Through a holistic training approach, including a historical overview and specific sales technique, this uniquely tailored program will enable staff to sell at the next level. Each training program is specifically designed to fit your store and your team, focusing on your particular needs.

Ongoing support ensures that the program will be successful and your sales will rise. It also ensures that your staff will feel comfortable selling at a level that requires more product knowledge. We will always be available to provide any support needed to make your unique program a success.

This is not “consulting”. We are not here to change the way you do business. We are here to augment the business you are already doing by creating a sales training program that will allow you and your staff to offer a higher level of knowledge and service to your customers. This will allow you to offer better wines at higher price points, which will lead to higher margins and a stronger reputation for your store.

What we provide is not cookie cutter; each store and staff is different with different needs and different client bases. We tailor each program to each store based on those criteria to insure success.

We will continue to support you through ongoing monthly training, which can include new staff orientation. We will create a handbook specifically for your store that can be used and added to maintain what you have learned.

In an increasingly crowded and competitive retail world, one of the best ways to differentiate your store is through knowledge. The more you know, the better you are able to create not only a bond with your customers, but the trust they need to spend at the next level. Luxury sales training allows you to merchandise and sell at the high end, without leaving money on the table.

Knowledgeable staff combined with upscale and exciting products begets more connection with customers, and therefore, more sales. Let us help you make this a reality.

This training will involve simple repeatable exercises that will make you and your team sharper and better able to engage your customers to achieve a higher sales price point.

 As a part of our support for your store and your team, we are able to create a unique and engaging Wine Club for you and your customers.

We can set up Wine Club programs using inventory and vendors you already have, including product descriptions, tasting notes, helpful wine tips and food pairings. All with your store branding.

We can create and host virtual and in person wine tastings using your branding and your inventory. This allows you to become the expert, with a segment for you to include your comments. Our highly-trained team will appear as part of your store, building loyalty, trust, and rapport with your clients.

This program will allow you to create strong ties with your customers and clients. Make sure your store is not only a "store" - allow us to help you cultivate a community. 

Contact us for more information on how we can create a Wine Club tailored to your store!

Even the smallest details are important when shooting a film or creating a television show. We can consult and source luxury props for your shoot and make sure they are appropriate for the script. Our background includes working with Dick Wolf Productions on Law and Order SVU as well as independent films in the NYC area. We have provided wine advice to film productions to create the proper feeling for a given scene.

You don’t want a bottle of cheap merlot on the table in a scene involving moguls talking about a huge deal, conversely, you don’t want a bottle of Dom Perignon used in a scene involving a kids party. We can figure out what works best for a given situation and advise and source the proper wine. Sometimes the smallest details make the biggest impact, allowing your production to stand out from the rest.